Amenities
The Northern Chapter Company
A new direct-to-consumer residential brand for a major developer, with design standards and spaces built to stand beside the great hospitality lifestyle brands.
- Role
- Brand & Design Leadership
- Firm
- The KRE Group
- Location
- Jersey City, NJ
- Year
- 2026
- See Also
- Project page →
The Northern Chapter Company is The KRE Group’s new direct-to-consumer residential brand, launching in 2026 as a portfolio-wide rethinking of accessible American luxury. I was brought to KRE to give its design department a hospitality soul, and Northern Chapter is where that mandate took physical form.
I was instrumental in establishing the brand’s physical design standards, the interior language that now runs through every clubhouse, lobby, and model residence, and in shaping the narratives and vision that carry them. Working hand in hand with the in-house brand, operations, construction, property, and development teams, the ambition was never “nice amenities”: it was design on par with the hospitality lifestyle brands, where residents are guests and every space hosts them the way a great hotel would.
